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A woman with long dark hair wearing a white spaghetti-strap dress and layered gold necklaces and bracelets, holding a small red object near her mouth against a plain beige studio background.

// The Chain, Reconsidered

YOU HEAR CHAIN. YOU THINK SIMPLE. WE DIDN'T.

Recycled Brass · Precision Real Gold and Silver Plating

Built by the people who made jewellery for the world — now making it for themselves

Quality-first

//  THE WOMEN

THE STORYTELLER

Anubha

Actress and Kathak dancer. Bollywood films, web series, and a stage training that shows in every frame.

The PERFORMER

PHO

Rapper from Delhi's underground hip-hop scene. No label, no backing — just the crowd.

THE MAKER

Savitu

A Face yoga instructor. 279K women follow her to learn how to age on their own terms.

THE MOVER

Rachel

Fitness coach and actor. She trains bodies
in the morning and performs on stage at night.

This is what it looks like.

Solid recycled brass - not zinc alloy. Multi-layer 14K electroplating - not a colour coat. Genuine freshwater pearls. AAA-grade cubic zirconia. Hand-set. Every piece.

We own everything - casting, plating, finishing. No outsourcing. No middlemen. One roof. The same process used for global fashion brands. One standard. Every time.

20+

Years in Manufacturing

1

Roof. No outsourcing

14K

Precision Plating

// The Sucra Promise

Built to last

Our Story

Recycled Brass

Not zinc alloy. Recovered, refined, re-engineered into something worth wearing.

Precision Plating

Real gold & silver electroplating. Same process global fashion brands use. Not a colour coat.

6-Month Warranty

We know exactly what each piece is built to survive. If it fails, we fix it.

The Sucra Promise

8-Month Buyback

Return your piece. We recycle it and credit you 20% toward your next. Closed loop — not disposal.

Sucra's Closed Loop Fashion

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Our looks

Shop the look

The Founding EditCelestial Radiance Earrings - gold stud earrings with a pearl centre by Sucra
Celestial Radiance Earrings Sale priceRs. 3,000.00 Regular priceRs. 5,000.00
The Founding EditEterna Pearl Chain Necklace - gold cable chain necklace with a baroque freshwater pearl drop by Sucra
Eterna Pearl Chain Necklace Sale priceRs. 5,500.00

Shop the look

The Founding EditRadiant Link Chain Necklace - gold paperclip link chain necklace by Sucra
Radiant Link Chain Necklace Sale priceFrom Rs. 1,215.00 Regular priceRs. 1,350.00
(5.0)
The Founding EditOrigami Heart Pendant Necklace - gold faceted heart pendant on a fine chain by Sucra
Origami Heart Pendant Necklace Sale priceRs. 2,699.00 Regular priceRs. 2,999.00
The Founding EditArc of Light Huggies - gold thick rounded huggie hoops by Sucra
Arc of Light Huggies Sale priceRs. 1,350.00 Regular priceRs. 1,500.00

Shop the look

The Founding EditPho Stage Earrings - gold puffed dome stud earrings by Sucra
Pho Stage Earrings Sale priceRs. 3,500.00
The Founding EditBraided Glow Chain Necklace - gold braided wheat chain necklace by Sucra
Braided Glow Chain Necklace Sale priceRs. 3,500.00
The Founding EditCelestial Radiance Earrings - gold stud earrings with a pearl centre by Sucra
Celestial Radiance Earrings Sale priceRs. 3,000.00 Regular priceRs. 5,000.00
The Founding EditEterna Pearl Chain Necklace - gold cable chain necklace with a baroque freshwater pearl drop by Sucra
Eterna Pearl Chain Necklace Sale priceRs. 5,500.00
View product
The Founding EditRadiant Link Chain Necklace - gold paperclip link chain necklace by Sucra
Radiant Link Chain Necklace Sale priceFrom Rs. 1,215.00 Regular priceRs. 1,350.00
(5.0)
The Founding EditOrigami Heart Pendant Necklace - gold faceted heart pendant on a fine chain by Sucra
Origami Heart Pendant Necklace Sale priceRs. 2,699.00 Regular priceRs. 2,999.00
The Founding EditArc of Light Huggies - gold thick rounded huggie hoops by Sucra
Arc of Light Huggies Sale priceRs. 1,350.00 Regular priceRs. 1,500.00
View product
The Founding EditPho Stage Earrings - gold puffed dome stud earrings by Sucra
Pho Stage Earrings Sale priceRs. 3,500.00
The Founding EditBraided Glow Chain Necklace - gold braided wheat chain necklace by Sucra
Braided Glow Chain Necklace Sale priceRs. 3,500.00
View product

Sucra x Pernia's

When your craft speaks for itself, it earns a seat at India’s most discerning fashion platform.

This is the Sucra Luxe edit — engineered to stand out, designed to last.